Hegemonic masculinity

Hegemonic masculinity refers to the culturally normative ideal behaviours of males. This concept is based on the assumption that there is a hierarchy of masculine behaviour, suggesting that most societies encourage men to exemplify a dominant version of masculinity. Hegemonic masculinity is competitive and reflects an inclination for males to pursue domination over other males and subordinate females. Contrary to feminism, anti-femininity demonstrates a male's strong aversion and fear of being attributed to feminine characteristics.Men's identity strategies are stablished through their complicit or resistant stance to prescribed dominant masculine styles. Masculine characters are not given. Rather, a range of possible styles and personae emerge from the gender regimes found in different cultures and periods of time. It is undeniable that the definition of a man is the same today as it was a decade ago. Among the possible ways of being masculine, some become winning style and it is th is with which men must engage.This manufactured image of the male projected the appearance of an educated man, the talented athlete, hardworking good family man, with the ability to always provide. This has become the standard definition of manhood. The workplace became the arena that allowed manhood to be tested and, proving to other males. It provided the space for which men could prove opposite characteristic of women, although women were one of many vehicles available to males for the purpose of exhibiting levels of success.Through the gender identity model, demonstrated by Christopher T. Kilmartin, this paper will view the different dimensions of male and female gender roles. Moreover, through the work of Ann Ferguson, the crucial interpretation of gender performance nd transgressive acts will be fundamental in identifying how hegemonic masculinity is identified as anti-femininity. In all societies the obvious biological difference between men and women is used as a Justificati on for forcing them into different social roles which limit and shape their attitudes and behavior.That is to say, no society is content with the natural difference of sex, but each insists on adding to it a cultural difference of gender. The simple physical facts therefore always become associated with complex psychological qualities. It is not enough for a man to be male; he also has to appear masculine. A woman, in addition to being female, must also be feminine. However, once the contrast between men and women has been increased and accentuated in this fashion, it is usually taken as a further manifestation of biological differences, which confirm the need for different social roles.Thus, from an early age, boys are helped to acquire a masculinity that allows them to assume and maintain that position. By the same token, girls are taught to cultivate a submissive femininity. The resulting difference in the male and female character is then described as inborn and used to defend t he existing power rrangement. Only those who accept it are normal, and only they can expect to succeed. The male social role is designed to reward masculine men, while the female social role offers its relative advantages only to feminine women.Gender identity is ultimately derived from both chromosomal makeup and physical appearance, but this does not mean that psychosocial influences are missing. Socialization, or the process whereby a child learns the norms and roles that society nas created tor his or her gender, plays a significant role in the establishment of her or his sense of emaleness or maleness. If a child learns she is a female and is raised as a female, the child believes she is female; if told he is a male and raised as a male, the child believes he is male.Beginning at birth, most parents treat their children according to the child's gender as determined by the appearance of their genitals. Parents even handle their baby girls less aggressively than their baby boys. Children quickly develop a clear understanding that they are either female or male, as well as a strong desire to adopt gender-appropriate mannerisms and behaviors. This normally occurs ithin two years, according to many authorities. In short, biology sets the stage, but children's interactions with the social environment actually determine the nature of gender identity. The gender identity model also carries the assumption that, ‘being like a woman' is a negative outcome in personality development† (Kilmartin, 39). Early psychoanalytic theorists were quick in assuming that poor motherhood was the primary drawback in a male child being overly feminine. Other Justifications point to an absent father who was away often or very distant from his children. The feminine male has been demonstrated as a scary unwanted image. A teenage boy is not supposed to cry during a romantic movie.If a young boy associates with too many feminine things, he may end up identifying more with wo men than with men. All females are not necessarily feminine and all males are not necessarily masculine. We are never provided with a definitive answer to what constitutes masculinity, but instead we are provided with details and examples of how an why masculinity cannot be reduced to the male body and its effects, asserting as well that dominant asculinity relies on alternate masculinities, such as female masculinity.Masculinity in this society inevitably conjures up notions of power, legitimacy and privilege, a fact which closely ties the idea of masculinity to conceptions of race gender, sexuality and class, yet this power is only recognizable in opposition where masculinity only become legible as masculinity only in certain social settings. Ann Ferguson highlights three strategies in which males display masculinity. Heterosexual power; â€Å"always marked as a male† (Ferguson, 81). This refers to the social theory that men ave unearned advantages or rights granted to them solely on the basis of their sex, but usually denied to women.In societies with male privilege, men are afforded social, economic, and political benefits because they are male. Second involves role reversal, which is described by Ferguson as the disruption of the normal direction of the flow of power. Girls are outperforming boys at every level of education; women are overtaking men in the workplace in both status and pay. More men are becoming househusbands. Girls are becoming more assertive and aggressive whilst boys are becoming more feminine. Females are graceful in becoming the dominant gender. Third, Ferguson identifies violence as a strategy in displaying masculinity.This displays the conflict between authority and masculinity. These masculine strategies reassert the notion that gender is a performance. Contrary to feminine behavior, males are at constant battle to upkeep the masculine image. C. J. Pascoe's representation of the anti-feminine male exemplified the anxiety mal es have of being labeled as feminine. She implied through her research that it is acceptable to be gay, under the conditions that you are masculine as well. Her rendition ot the tag discourse argues that labeling other's as a tag is central to boys' joking relationships.Joking about the â€Å"fag† both strengthens relationships among boys and soothes their social anxiety. The high school boys from Pascoe's study bond by throwing the fag nickname at one another where boys call their peers fag for a number of reasons, such as being incompetent, showing emotion, caring about appearances, dancing or expressing interest in other guys, all these trait subjective to the female identity. Another aspect of fag discourse is the enactment of the fag, in hich high school boys would act out exaggerated femininity or pretend to be sexually attracted to men.Through this behavior, boys reminded themselves and each other that at any moment they could become fags if they were not sufficiently masculine† (Pascoe, 60). The notion of compulsive heterosexuality is based on the idea that one's sexuality is not chosen, but rather forced through society. This term does not refer to a sexual orientation. Rather, it refers to a variety of behaviors, social interactions, and institutional structures. This is a good umbrella term for a lot of different physical, erbal, and emotional actions.Pascoe describes how male students exhibit compulsive heterosexuality verbally when referring to their sexual interests. It is all about â€Å"the ability to exercise mastery and dominance literally and figuratively over girls' bodies† (Pascoe, 78). Whether a boy is objectifying, privately or publicly, a woman's body directly at her or in the company of other men/boys, these are forms of compulsive heterosexuality. Pascoe examines how masculinity is present in not only in media, sexual practices, and desire but also in politics.This leads to how it also ffects economics and gender i nequality in both physical and emotion ways. It can be seen in television shows, clothing ads, or unequal pay wages between men and women. In terms of anti femininity, hegemonic masculinity is the display of behaviors opposite to those deemed feminine. A hegemonic male will allow himself to suppress feelings of emotion and vulnerability to qualify as a manly man. Through the works of Pascoe, Ferguson and Kilmartin we have understood that the social construction of a male is what defines hegemonic masculinity rather than biological features.The egemonic male is seen as anti-feminine because of the social pressures he is presented. A male's fear of being labeled as feminine is primary in defining hegemonic masculinity as anti-femininity. The competitive male who seeks dominance over others and especially females, demonstrates the strong aversion a male has over becoming a subordinate himself. Through Kilmartin's gender identity model, it was argued that being like a woman is negative in any way, shape or form. Ann Ferguson's three strategies argue that gender is a performance and one that must be up kept through constant displays of power.Pascoe's fag discourse and ompulsive heterosexuality concepts present the anti-feminine in males through name-calling and, again, displays of dominance.

Barista Ccd Starbucks Costa Coffee

Building the Starbucks Brand So far, Starbucks has spent very little money on advertising, preferring instead to build the brand cup by cup with customers and depend on word-of-mouth and the appeal of its storefronts. The company was, however, engaged in a growing effort to extend the Starbucks brand and penetrate new markets. In addition to expanding internationally, venturing into ice cream with Dreyer's and into Frappuccino with Pepsi, partnering with licensees, and developing specialty and mail-order sales. STARBUCKS MISSION â€Å"To inspire and nurture the human spirit— one person, one cup, and one neighbourhood at a time. EXPERIENCE is about these 3 P’s: 1. People- the baristas and their connection with customers. 2. Place – the physical stores, their design and aroma 3. Product – the beverages, food, and merchandise 4. Price – 5. Promotion – 6. Physical Evidence – 7. Process – †¢(People & Product) Customer connectio n and a fresh, hand-made beverage. The newer automatic machines that replaced the La Marzoccos are faster, but blocked the visual sight line the customer previously had to watch the drink being made, and for the intimate experience with the barista. It seems that the personal connection between the baristas and the customers is the core of their experience. †¢(Place) The Aroma. â€Å"†¦ The loss of our people scooping fresh coffee from the bins and grinding it fresh in front of the customer, †¦Ã¢â‚¬  Some say the sale of hot food has detracted from the coffee aroma that customers attach to Starbucks stores. †¢(Place) Store Design. Design of their stores has taken on a more streamlined feel to gain efficiencies. But that resulted in the stores losing their charm and uniqueness. Starbucks has â€Å"stores that no longer have the soul of the past and reflect a chain of stores vs. he warm feeling of a neighborhood store. Some people even call the stores sterile, c ookie cutter, no longer reflecting the passion their partners feel about our coffee. † †¢(Product) Coffee related merchandise. As a purveyor of fine coffee and tea, Starbucks has struggled as of late to get their merchandise to reflect their brand and their history. â€Å"Some stores don’t have coffee grinders, French presses from Bodum, or even coffee filters. † A more focused approach would be: (a)Participating in social media and (b) Gathering customer suggestions would be easier for a company with no meaningful social media experience to manage. It would also make it easier for Starbucks customers to follow-along. The current MyStarbucksIdea website is already unwieldy — lots of wayward ideas have been suggested and many of the ideas suggested are repeated numerous times in various categories. This website will only get more unwieldy. Points of difference: 1. Starbucks provides its customers with a Starbucks Card through which they can have an easy and fast access to the menu items and discounts. These cards are customizable and can be designed by the customers themselves as per their likings. 2. Starbucks follows an environment friendly drive in which every time a customer brings a reusable travel mug gets a 10 cent discount on any Starbucks beverage, anytime. Starbucks passion for reducing cup waste did not start with the Green Project. Since 1985, they have offered a discount to customers who bring in a reusable travel mug and will continue doing so. This is just one of the ways they are fulfilling their commitment to environmental stewardship while working towards a long-term goal of 100% reusable or recyclable cups by 2015. 3. It also offers its customers with various coffee and tea gifts. Customers can register and participate in a 3 months program in which they are sent special exotic flavors of coffee from around the world. BARISTA As of today, Barista exists in over 22 cities, and operates over 140 outlets nationally. In the last 2 years, Barista has opened over 100 outlets in the country and with a new outlet opening nationally every 14 dates, Barista is currently experiencing phenomenal growth. With outlets opening in Sri Lanka and Dubai, Barista is looking at potential growth opportunities in Asia, making it highly competitive international brand. Product Source: Barista sources its coffee beans from around the world, but a major supplier is TATA Coffee, part of the TATA Group that owns a large stake holding in Barista. These coffee beans are then sent to Venice, Italy where they are roasted into a blend exclusively for Barista. The food and desserts at Barista is exclusively catered to by the Taj, who ensures a high standard of quality with all its products. Barista also sells merchandise through its store, all of which is imported. The merchandise accounts for nearly 1/6th of Barista’s overall sales. Barista has a check on the quality of its products every 14 days. Barista also incorporates TQM at its headquarters in Delhi. Since Delhi is the base for all its distribution, quality control measures are adopted there to avoid any poor quality products being distributed. Pricing: Barista has a ‘Skim Pricing Policy’. They began with a higher price, and skimmed the cream for the market. With the sudden spurt of growth in number of outlets, came the benefits of economies of scale. Because of this, they have been able to gradually lower their prices, and appeal to different segments of their target market. Currently, their prices are the lowest they have ever been, and they can competitively match their prices against Cafe Coffee Day’s prices. The prices are constantly changing though, and the last 1-year has seen 3 changes (mostly reductions) in prices. This gradual price reduction meant that Barista could maintain its profit- maximization policy until it could earn large cost savings because of the benefits of high volume. The main factors that affect their pricing are their cost of goods sold. The costs are quite high because imports a majority of its products and product- sources. ? Process: The order and delivery process at Barista is based on self-service, where a customer goes up to the counter to place his order, and goes back to the counter to pick his delivery once it is prepared. Brand Image: Barista positions itself as a brand for anyone who loves coffee. Their products, services and outlets are more like the traditional European cafes, where people would meet for the love of coffee, and for an intellectual appealing time. They position their outlets as a place â€Å"where the world meets†, and they look to appeal to anyone in the 14- 60 age group that loves good coffee and looks for a nice quiet time. Products: Barista’s product mix constitutes a wide range of products that appeal primarily to traditional coffee lovers. Their products themselves are traditional products with traditional names. Food items like croissant, pastas, and sandwiches are complimentary to their coffee, and project a very classic image of Barista. Their merchandising also consists of primarily coffee related products like coffee beans, coffee machines, etc. Prices: Considering that Barista is trying to target a market whose age range is between 18 and 60 years, a pricing policy appealing to this segment is difficult. Extremely low prices act as a deterrent to some customers who might regard it as an indicator or quality, while very high prices cannot be afforded by most of the youth. But since Barista’s current consumer profile is quite young, their prices are mostly inexpensive, and at par with their competitors. People: The people at Barista are characteristically trained to be Pleasant, Polite and Positive. They ensure you have a quiet, uninterrupted visit and provide an escape from the daily pressures of life. Their uniforms are in sober shades of brown and orange, and contribute to the overall laid-back feeling of the cafe. Physical Evidence: Logo, Colors, Images: Barista, since the beginning has looked to use colors in its cafe interiors, logos and images; to project a â€Å"warm, earth glow, synonymous with coffee†. Barista uses shades of Orange & Brown to good effect to promote its â€Å"laid- back† atmosphere. The logo is a combination of Brown, Orange and Light Yell ow; with the word â€Å"Barista† written in an upward curve, and the word â€Å"Coffee† underneath. A simple logo that perfectly expresses Barista’s brand image, A traditional cafe for coffee lovers. Decor and Architecture: Barista’s internal decor and architecture expresses the simplicity you would normally associate with traditional cafes. The furniture is made of light shades of wood, and there are comfortable sofas in bigger cafes. The walls are shades of orange, with various photographs of the love for coffee spread around each outlet. Literature: The literature provided by Barista is indicative of its brand image. The menus, posters, pamphlets are all traditionally designed, with a classic and simple look. One aspect of particular note is their magazine, which is privately circulated in the cafes. The magazine encourages customers write, draw, make etc anything creative; and this is then published in the magazine. The magazine not only provides an avenue for advertising, but also an opportunity for Barista to express its brand image. ? Place: Barista looks to cater to their target market with strategically located outlets. Their outlets are generally located at High Street/ Family Entertainment Centers. Considering their generic appeal, there are Barista outlets in and around Malls, Cinemas, Colleges, and Offices etc. his endorses their brand image of a cafe that appeals to coffee lovers of all ages. Promotions: Barista currently carries out mass promotion campaigns. This is mainly in the form of promotions in the Press, TV and Radio Medias. At present, they do not rely heavily on advertising, but rely more on sponsorships and strategic alliances with other corporations. Barista also takes part in various sales promotion activities to help increase sales at their outlets. a) S ponsorships: Barista sponsors various events and festivals, which provides them valuable promotion directed at strategic markets. The sponsorships are mainly in kind, although major events are sponsored in cash also. b) Sales Promotion: Barista uses a special â€Å"Barista Coffee Card† for its sales promotion activities. Barista Coffee Card entitles you to one complimentary hot beverage when you are done sipping seven. It is available to all Barista coffee regulars. No membership fees, no references required. Fill out the card and you are a member. As a Coffee Card holder, you earn one stamp on the card every time you purchase a beverage. Simply present the card to the cashier when you place your order at any of their outlets. Once you have collected seven stamps, you can hand over the card to receive your complimentary hot beverage. Barista hopes this card can help drive sales growth, and increase customer retention. COSTA COFFEE When you walk into a Costa store you'll notice it's different to other coffee shops. First of all, there's the warm and welcoming atmosphere. Then the great range of authentic coffee drinks. Next the Ferrari of coffee machines. And finally, the most passionate and well trained baristas around. It's this unique combination that makes them stand out from the others. Costa believes that Hand-making a cup of coffee is an art. It takes time and skill to perfect. That's why every single barista, in every single Costa store is professionally trained in the art of coffee by experts. It's a little thing, but it makes a big difference, because it means you'll get a perfect cup of Costa coffee every time. †¢Costa Coffee has overtaken Starbucks as the leading coffee chain in the UK †¢The company has reported strong sales due to aggressive expansion †¢Costa now has more UK stores than Starbucks †¢Costa aims to double store numbers by 2013 Costa is to boost its UK growth through tie-ins with retailers and grocery stores †¢The company is planning an aggressive global expansion strategy, focused on under-represented countries †¢The company is expanding its India-located stores, aiming to make the country its third largest in terms of store numbers †¢Costa trains its coffee roasters at a special academy, highlighting its aims to create a premium coffee drinking experience †¢The company markets its traditional roasting methods as a key point of difference †¢The company has addressed ethical consumer concerns through new coffee sources and a coffee foundation †¢Costa is set to become the first major coffee chain to source its coffee through the Rainforest Alliance ? CCD CAFE COFFEE DAY VALUES- PRISM PRIDE – I take pride in my work and in my organization. RESPECT – I respect my customers, my subordinates, my peers and my superiors. INTEGRITY – I will show the highest level of integrity towards my work and my company under all circumstances. SELF – DISCIPLINE – I will imbibe and practice self-discipline in all my daily activities. MOTIVATION – I will always be motivated to give the best for my organization, my team and my customers. ? MISSION STATEMENT INTRODUCTION Coffee Day sources coffee from 5000 acres of coffee estates, the 2nd largest in Asia, that is owned by a sister concern and from 11,000 small growers. It is one of India’s leading coffee exporters with clients across USA, Europe & Japan. With its roots in the golden soil of Chickmaglur, the home of some of the best Indian Coffees and with the vision of a true entrepreneur nurturing it, Coffee Day has its business spanning the entire value chain of coffee consumption in India. Its different divisions include: Coffee Day Fresh n Ground (which owns 350 Coffee bean and powder retail outlets), Coffee Day Xpress (which owns 251 Coffee Day Kiosk), Coffee Day Take away (which owns 7000 Vending Machines), Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) division. Cafe Coffee Day (CCD) pioneered the cafe concept in India in 1996 by opening its first cafe at Brigade Road in Bangalore. Till about the late 1990’s coffee drinking in India was restricted to the intellectual, the South Indian traditionalist and the five star coffee shop visitor. As the pure (as opposed to instant coffee) coffee cafe culture in neighbouring international markets grew, the need for a relaxed and fun â€Å"hangout† for the emerging urban youth in the country was clearly seen. Recognizing the potential that lay ahead on the horizon, Cafe Coffee Day embarked on a dynamic journey to become a large organized retail cafe chain with a distinct brand identity of its own. From a handful of cafes in six cites in the first 5 years, CCD has become India’s largest and premier retail chain of cafes with 251 cafes in 58 cities around the country. Cafe Coffee Day introduced the cafe culture in India with its first cafe at Brigade Road in Bangalore in 1996. There has been no looking back for their company from then till now, in fact they have grown from strength to strength. Cafe Coffee day is the regular meeting place for 18 to 35 year olds, both male and female, who are waited on by friendly and informed staff, and are offered the best made, hot or cold , in an invigorating ambience. They provide invigorating ambience and excellent customer service clubbed with excellent coffee to their customers. About the Logo For a brand to stand out and be successful there has to be a personal commitment from staff at all levels. The target customers must identify with it. It should be vibrant and have a â€Å"life† of its own. Liveliness, growth, fun and passion depicts the brand, the customers, the staff and the future– this is embodied in this design and colour. Cafe Coffee Day, has unveiled its strategy to strengthen its leadership position with an all new brand identity that syncs with its vision to be the friendly and stylish social hub. Developed from in-depth dialogue with customers, coffee lovers and stakeholders, the new change entails an all new smart menu, changes in furniture design and placement, new uniforms, new cutlery and total cafe rebranding. The famous Cafe Coffee Day squared logo in its fresh new avatar – a ‘Dialogue Box’ – with the words Cafe Coffee Day written in a distinct, specially created font. The new trendy dialogue logo symbolizes the essence of what a Cafe Coffee Day cafe is all really all about – a perfect place to ‘relax and dialogue’. And as we all know, a lot does happen over coffee! ? BUSINESS ASSOCIATION CCD has emerged as an interactive alternative media for brands to communicate with the ‘young at heart’. Other media, such as electronic, print and outdoor, offer brand communication through visual and audio modes to a large section of the populace, both relevant and irrelevant. Cafe Coffee Day offers a much more interactive, targeted communication, sometimes adding even a taste dimension to a brand idea! Various in-cafe collaterals used to impart visibility to a brand inside a cafe or to add the element of interactivity to a campaign are Posters, Tent Cards, Danglers, Leaflets, Brochures, Coasters, Drop boxes, Contest Forms, Stirrers, Standees etc. Over the years, CCD has successfully promoted a number of brands/products/events through various innovative tactics and promo ideas. Cashing in on its mass captive audience. ? DEPARTMENTS AT CAFE COFFEE DAY BUSINESS DEVELOPMENT: The team decides upon a suitable site where the cafes can be set up. They identify, shortlist, and finalize a site by negotiating with property owners. A significant effort is involved in getting legal clearances and statutory compliances. After all formalities are completed, the site is handed over to the projects team. The projects team comprises of some of the best designers who ensure that the coffee culture is spread across the country through beautiful outlets, They are in touch with a lot of property owners who are interested in franchising and licensing CCD. They normally take up places on long lease. All new cafes are built with a standardized design and the look of the cafe is in sync with the brand positioning. They aim to build cafes in the shortest possible time, at the least possible costs to capital outlay. OPERATIONS: This team achieves their sales objectives and is responsible for the daily running of their cafes in a profitable manner. Customer interaction is very important for this team, as they are the ones who interface with the customer and provide them with a satisfactory service and product experience. Cafe managers train all their employees who are involved in day-to-day operations. The cafe staff is their brand ambassador. The brand image of cafe coffee day is and will be reflected through them by the way they dress, behave and carry themselves , both within the organization and outside. They are the face of the company since they will be the first point of interaction with the customer. FOOD AND BEVERAGES (F & B): CCD are a lot more than coffee. Apart from serving the best coffee in the country they also serve a wide assortment of savories and desserts. The various coffee concoctions that they serve are the creations of their F&B team. They also ensure the highest level of hygiene and food quality. They impart training to the team on the preparation of the best quality of coffees and food at their cafes. The F&B team sources and manages vendors who supply food to the cafes. †¢Quality checks Quality checks take place all the time and in several aspects. The operational in-charge will go around checking business, record keeping, service and check the feedback forms. The food in-charge will look at the way food is being stored, coffee is being made, what is the time take to extract the coffee and so on. Marketing person will go about checking displays, how the merchandise are displayed. MARKETING: The marketing team is responsible for the brand positioning and all brand building activities that result in increased sales and greater visibility. They are also responsible for the various sales promotion activities and tie-ups. This team designs and manages the merchandise category, which is displayed and sold at their cafes. They constantly track loyalty programs and promotions at the cafes to help maximize sales. HUMAN RESOURCE AND TRAINING: The HR team deals with all matters pertaining to people within their team. They are responsible for recruitment and selection at all levels from team members to the management staff. They are responsible for employee salaries, career development and counseling. Constant efforts are made for employee up gradation in terms of improving skills and job satisfaction to meet the aspirations of all employees. FINANCE / ACCOUNTS: They look after the day to day accounting and financial activities and also provide them with the financial reports, which will help them, find out the profitability of the outlet. They help them reduce the costs and ensure compliance and fiscal discipline at the cafes. ? QUESTIONNAIRE Name: Age: Occupation: Gender: Question 1: Name any three Cafe Chains that you know. 1. ________________________ 2. ________________________ 3. ________________________ Question 2: How often do you visit a Coffee Shop? ?2-3 times a week ?Once a week ?Once a Month ?Very Rarely Question 3: How much money do you spend on an average visit to a Coffee Shop? ?Less than Rs. 70 ?Rs. 70-120 ?Rs. 120-150 ?Greater than Rs. 150 Question 4: How much time do you spend at a Coffee Shop? ?Less than ? hours to 1 hour ?1 to 2 hours ?Greater than 2 hours Question 5: Why do you go to a Coffee shop? ?Only for the Coffee ?To enjoy and have a Fun filled time To catch up with friends ?For group activities ?Specify if any Other:____________________________ Question 6: What do you look for when you choose a Coffee Shop to go to? ?Convenience ?Ambience ?Service ?Quality of Food ?Price Question 7: What factors according to you are applicable in case of Cafe Coffee Day? ?Convenience ?Ambience ?Ser vice ?Quality of Food ?Price Question 8: Mark the Cafe brands known to you. ?Cafe Coffee Day ?Costa Coffee ?Starbucks ?Barista ?Beans And Brews Question 9: Rank the factors in order of your preference for the following Brands. COSTA COFFEESTARBUCKSBARISTA CONVENIENCE / ACCESSIBILITY AMBIENCE SERVICE QUALITY OF FOOD PRICE

Qualitative Research Proposal Essay

For my field research observation site I chose the flea market (la pulga) located in Alamo, Texas. I chose this specific site because in our Mexican American culture families tend to go there to buy cheap merchandise. Although many people go there many of the things they buy there can or is related to crime. I chose this flea market because it is close to home and there are usually a high number of people there during the weekends. There were a number of issues with this place, but there were two who stood out above the rest. The main points were: do people realize that by buying certain objects they are committing a crime, and also is law enforcement doing anything to prevent these types of crimes from happening. There are mainly two types of individuals who go to these places. The first types of people who go to these places are mainly Mexican American. There is not one age group that stands out above the rest since Mexican American groups. Mexican American individuals tend to visit these places as a family. The second types of people are mainly Winter Texans. A rough estimate from my observation would be that Winter Texas are 30% middle aged (45-60), and 70% elderly. Winter Texans mainly go as couples and are usually there just pass time; Mexican Americans on the other hand are there because they want to buy cheap objects. Research Question or Topic My research questions are: 1. Are people well informed that purchasing pirated DVDs is a crime? 2. What is law enforcement doing to prevent these crimes from happening? Literature Review Bibliography One of the academic journals I found out to be possibly the most interesting out of my whole research was the one dealing with the piracy of CDs/DVDs. This journal does not only talk about the piracy of media, but also about the replicator, the user, and the technology used. It explains how the replicator uses computer software to copy the media and how it gets to the market from there. It talks about the types of users who buy the product and it also talks about the technology being enforced to make it harder and in some cases impossible for the replicator to create a copy of the media. Even though this journal is out there it still seems that some people are unaware of the consequences with the replication of this media, and also the problem it can cause in our society. One of the main points the article describes is whether copy-protection work or not. The answer to this question is that there is copy protection on DVDs which makes it harder for anyone to copy media, but since pirates (replicators) don’t play by the rules there are still some ways to bypass the copy-protection. Research done in this journal- 1. Copyright 2. Product Counterfeiting 3. Manufacturing Processes 4. Anti-counterfeiting Measures 5. Replicators 6. Users of the Pirated DVDs The second article I found is called Factor that Influence the Piracy of DVD/VCD Motion Pictures. Basically the title says what the article is about. It explain some of the major factors that cause people to burn these DVDs, and factors that cause people to buy them. The article says that people tend to buy these DVDs because of the cost benefit. This means that people are getting DVDs way cheaper than if you were to go and buy the real one at an actual store. The author’s findings are also used to support the social norms used to make an effort to stop the piracy of this media. Research done in this article- 1. Copyright Infringement 2. Pirated Video Recordings 3. Piracy 4. Empirical Research 5. Motion Picture Industry 6. Bootlegging and Methodology aspects. The last article I read was talking about the structure about an American flea market. There are differences between flea markets up North and flea markets here in the valley. One of the most obvious differences would be the people that go to the flea markets. The article talks about the types of people that go to the flea market. It talks about the economic effect a flea market has on society. It talks about the behaviors of the buyers and sellers in a flea market. The research in this article was done by surveys across different flea markets and on the consumers in those flea markets. Not only were these studies done on U. S. flea markets they were also done on different countries for example Mexico. Research done in this article – 1. Flea Markets 2. Marketing 3. Case Studies 4. Economic Activity 5. Consumer Behavior 6. Business Cycle 7. Sociocultural Factors My Three Sources Block, D. (1997), CD? DVD/piracy:the replicator, the user, and the technology. Emedia Professional, 10, 92. Chih-Chein, W. (2005). Factors that Influence the Piracy of DVD/VCD Motion Pictures. Journal Of American Academy Of Business, Cambridge, 6(1), 231-237. Sherry Jr. , J. F. (1990). A Sociocultural Analysis of a Midwestern American Flea Market. Journal Of Consumer Research, 17(1), 13-30 Research Design Step 1 Prepare myself by doing some background research on the site I am preparing to observe. Be prepared for anything that may come my way, and be prepared for opportunities that may arise while doing my research. I need to go organized and possibly focus on one point of interest. Need to prepare my looking and listing skills since they are essential for any field researcher. Go prepare to do constant writing since it is one of the most useful way of recording data. Step 2. Gain access to enter the observation site, in my case I don’t think it is a problem since it is open to the public. Other sites have different important sections but in a flea market everything is together so I just have to worry about getting inside. I need to get involved in normal activities to make myself unnoticeable and look like an everyday customer. Perhaps buy merchandise or other things regular customers do. Step 3 By looking as a customer I can build trust with the people working in this area, and this way they can go on doing their job like they normally do, and this can help me observe them in their normal working routine. Step 4 While walking around the site I can record anything I find to be deviant or criminal, in my case I found the distribution of illegal DVD copies. I’ll observe from afar, learn and record anything else. I have to make my findings very detailed this way I don’t miss anything of importance that can later help me answer my question, and this way I won’t have to return for small doubts I may have. Record any conversations I may have had with any of the people there. Step 5. Finally after I am done gathering data I just exit the observation site I just exit the site and start compiling my data. Step 6 After putting my data and getting a better understanding of my observation site. With a better understanding of what happens in the site I will be able to put together a detailed survey or interview questions. Of course the survey or interview will be anonymous and have to make sure the customer knows this. You need to make the customer know that the research is anonymous because if not the person might put false data and the data will be inaccurate. Step 7 After conducting all my research I can put together a conclusion and determine what it means. I’ll ask myself questions for example did I find the answer my questions, was my hypothesis correct, and is there more research to be done. The conclusion has to be precise this way if a person is interested in the same topic they will have all the information they need. Step 8 This is how will conduct my research and hopefully get a good grade on this assignment, if not I will need some research on how I can do better.

Does Affordable Housing on Exception Sites impact on making rural Essay

Does Affordable Housing on Exception Sites impact on making rural villages sustainable or unsustainable - Essay Example Simply an approximate ten percent of the homes within rural segments are communal housing for rent, in contrast to the twenty percent within urban communities (odpm.com) The various Housing Corporations and partnerships, like the Chichester District, and the CDC in West Sussex aims to make certain that all and sundry have an occasion of a respectable home which they can manage to pay for, as well as to guarantee a sustainable local society within the several villages inside the principally agricultural district, by way of a high percentage of aged population is dedicated to helping deal with the housing requirement within rural regions moreover this help invigorated the rural strategy which is premeditated to notify as well as support this vocation. The one and only resolution specific strategy, was majorly inaugurated within the year 2001 and ever since then has been accountable for a spotlight on rural requirements as well as a intensification within our rural housing programme, which has more than amplified ever since the strategy was primarily pioneered. Throughout the National Affordable Housing Programme for the year 2004 till 2008, all the housing associations are offering supplementary new 5,500 fresh homes for the rent as well as low cost home possession within rural regions. The additional Regiona... At the grassland roots, associations have counterfeit the joint ventures with rural community councils, land holders as well as local communities to recognize the regional requirements as well as to mark the assets to convene with them (odpm.com). The outgrowth of these corporations are innovative housing association schemes within a lot of England's marketplace towns, villages as well as hamlets including minor proposals that make it potential, for instance, for the sons as well as the daughters of the rural communities to donate to their vivacity as well as their sustainability. This approach is premeditated to carry on as well as perk up their workings inside the rural regions moreover concentrates on: - forming as well as supporting the joint ventures to distribute a lot more reasonably priced housing for rent out as well as reasonably priced residence ownership in rural areas; sustaining and making the best use of the existing affordable housing in rural areas; - forming sustainable rural societies, skirmishing social prohibiting, as well as dealing with discrete shortcoming within rural regions; - looking for ground-breaking ways of escalating the supply of terra firma for rural housing at the same time as shielding the veracity of the landscape; - sustaining as well as encouraging stumpy cost home rights inside rural regions with suitable defense to make certain a supply of reasonably priced housing within the near future; - also, endorsing and encouraging a good quality design in addition to the utilization of locally resourced materials within housing association systems; and - making sure that all the homes are constructed within

Harlem Renaissance Poets Essay Example | Topics and Well Written Essays - 750 words - 5

Harlem Renaissance Poets - Essay Example It was not just any literary event but it brought up a great change in African-American culture. This movement was marked by various African-American writers, artists, and poets who produced some of the most extraordinary art work for black American artistic world. Most of the famous artists of Harlem Renaissance were affected by the double consciousness they faced after migration and this double consciousness is very much evident in their poetry. This article will discuss two of the most cherished poets of Harlem Renaissance and their contributions. Countee Cullen: Countee Cullen was one of the most famous poets in Harlem Renaissance and he is often remembered for his great contribution in African-American poetry. â€Å"Incident† is one of the most cherished poems from Harlem Renaissance. Countee Cullen tried to express his views regarding the social status and condition of African-Americans in his poems. According to English (1999), Incident is one of his most cherished creations which explain the experience of the poet while his stay in Baltimore and Cullen expressed distress of his experience in very simple manner. Langston Hughes: Langston Hughes is among the central figures of the Harlem Renaissance and this poem is the proof of his great wisdom and quality to ink his feelings. Langston Hughes was often known as a poet who loved to display the folk traditions of African-Americans. He was successful in expressing the feelings of his people and gave it a perfect literary form with his poetic skills. Unlike Cullen who ignored the African folks and their culture in his creations, Hughes left a huge impression of his love for African folks in his poems. Incident by Countee Cullen: In the initial lines of the poem, the child is happy with a joy in his eyes and his heart ready to learn the new experiences of life. But the child was called a â€Å"Nigger† by a white boy of his same age as in the

How does the No Child Left Behind Act affect Leadership in Early Research Paper

How does the No Child Left Behind Act affect Leadership in Early Childhood programs - Research Paper Example There is a conflict between the student’s learning ability and performance and the reputation of the school. Hence it might be difficult for the schools to achieve the targets set by the act unless suitable changes are applied.   How does the ‘No Child Left Behind’  Act affect Leadership in Early Childhood programs   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The No Child Left Behind Act of 2001(NCLB) is a breakthrough educational reform that has been designed to improve achievement of the student and alter the American schooling culture. The then president George Bush signed the NCLB Act on 8th January 2002 as he earmarked its inception as the start of a new era. NCLB’s aim is to guarantee quality as well as equality in educational provision to all students to bridge the gap between the underprivileged students and their prosperous peers. The major functions of NCLB are to support learning activities in the nascent ages of education thereby ensuring prevention of any diffi culties in learning processes that might arise later, provide more information regarding a child’s progress and performance to his/her parents, improve quality of teaching and learning by providing requisite information to principals of schools and the teachers, enrich the schools with more and better resources, provide more funds to research oriented programs and curriculums, provide more flexibility, provide attention to things that work in future (No Child Left Behind- A Parent’s Guide, 2003, pp. 1-3; Glenn, & Marytza, 2011, pp 1-2; Nichols, Dowdy,& Nichols, 2010, pp. 1-2). The paper will assess whether the act has been effectual with respect to the early childhood programs and how it affects leadership in such programs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The NCLB Act has been subject of appraisal as well as criticism from various circles, though it has obtained very little notice in the legal literature and mostly due to its overemphasis on te sting. There has been a bifurcation among the academicians regarding the feasible targets and real achievements of the NCLB Act. Those in support of this Act are of the view that it has completely succeeded in achieving its impressive targets and they often promote the hard accountability procedures of the NCLB Act. Many academicians and politicians have criticized NCLB’s policies that focus on testing as the main mode of assessment of the progress of a school. They also blame the federal government for heavily interfering with the local and state authorities on issues of education while miserably failing to supply requisite funds for the proceeds of this Act. In truth, the NCLB Act does highlight a quandary at the root of all test-based methods of accountability. However, testing alone is not sufficient to assess the school‘s proper assessment. It in turn binds the teachers to teach things that are related to the syllabus and books and not the wider aspects of the curr iculum, which would lead to a time loss, which could have been utilized, on other educational purposes. Moreover, it encourages institutions that play the leading role in such programs to drop out underperforming students rather than expand resources to help these students perform well in their education. The Act is so designed to elevate the segregation by race as well as class, and throw lower performing students out of the school, which makes it even harder for the destitute students to carry on their competition with the more affluent pupils. The Act claims to provide the best of the

Mapping the War of 1812 Assignment Example | Topics and Well Written Essays - 500 words

Mapping the War of 1812 - Assignment Example As well, the economy of the fledgling American state was suffering due to restricted European trading (The Star, 2012). It was in Thames that General Henry Proctor, a British General, took a stand against the advancing Americans. Although small, this battle was to have consequences that affected not only the British and Americans, but also the Aboriginals of Canada. General Proctor had retreated from Detroit as he had little supplies and his military command capabilities were inadequate to meet the needs of the situation or to marshal and guide the forces under his command. The Americans advanced from the south, where they had just won the Battle of Lake Erie under Captain Oliver H. Perry (The Royal Canadian Geographical Society, 2011). Flush with victory, they were a force that General Proctor was reluctant to tackle. Chief Tecumseh, the great Shawnee war chief did not agree with Proctor’s decision to retreat. He feared that the advance of the Americans would adversely affect the Aboriginal communities west of Detroit and in the whole northwest. Proctor assured Chief Tecumseh that the army would make a stand against the Americans and the Shawnee war chief had little choice but to follow him. The Americans landed near Amherstburg and slowly followed Proctor’s retreating forces. Meanwhile, Proctor failed to order the destruction of access points such as bridges. In Thames, Ontario, Proctor took his stand. The Aboriginals were positioned to the right of the British, in the swamp, where, after the British were routed by the Americans and had surrendered, the Aboriginal warriors fought valiantly against the mounted American army. Chief Tecumseh and another Aboriginal leader, Chief Stiahta, were killed in this battle and the Aboriginal warriors were left leaderless and disheartened. Over 200 British soldiers managed to escape to northern Lake Ontario, leaving behind over 600 killed or captured (The